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Free podcast tool

Podcast Sponsorship Calculator

Estimate pre-roll, mid-roll, post-roll, and monthly sponsor revenue from downloads, CPMs, and publishing cadence.

What to look for

  • Use average downloads per episode, not total show downloads.
  • Treat CPMs as planning estimates and adjust them for niche and audience fit.
  • Separate pre-roll, mid-roll, and post-roll slots because sponsors value them differently.

Estimated sponsor value

Per episode

$108

Monthly

$430

Annualized

$5,160

These are directional CPM estimates. Niche, trust, host-read quality, audience location, and sponsor fit can move the actual rate materially.

Podcast Sponsorship Calculator | The Pod Radar