Free podcast tool
Podcast Sponsorship Calculator
Estimate pre-roll, mid-roll, post-roll, and monthly sponsor revenue from downloads, CPMs, and publishing cadence.

The Pod Radar toolkit
Check the feed. Improve the show. Find listeners.
What to look for
- Use average downloads per episode, not total show downloads.
- Treat CPMs as planning estimates and adjust them for niche and audience fit.
- Separate pre-roll, mid-roll, and post-roll slots because sponsors value them differently.
Estimated sponsor value
Per episode
$108
Monthly
$430
Annualized
$5,160
These are directional CPM estimates. Niche, trust, host-read quality, audience location, and sponsor fit can move the actual rate materially.
Turn the check into a launch moment
The cleanest next step is to submit one strong episode and send listeners to a page where they can listen, vote, and comment during the same weekly window.
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